{"id":1371,"date":"2020-06-05T06:18:46","date_gmt":"2020-06-05T06:18:46","guid":{"rendered":"https:\/\/www.takumi-atelier.com\/?page_id=1371"},"modified":"2021-11-18T08:52:47","modified_gmt":"2021-11-18T08:52:47","slug":"expertises","status":"publish","type":"page","link":"https:\/\/www.takumi-atelier.com\/en\/expertises\/","title":{"rendered":"Expertise"},"content":{"rendered":"

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F<\/strong>r<\/strong>agrance <\/strong><\/h2>\n

development<\/strong><\/h2><\/h2><\/div>
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Support from industry specialists and marketing experts, passionate about fragrance. <\/b><\/h4>\n<\/div>
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Having created and launched fragrances internationally and managed major classics for iconic houses \u2013 ARMANI, JEAN-PAUL GAULTIER, CARTIER, SHISEIDO, LANVIN \u2013 the members of the Takumi collective have a wealth of professional expertise.
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\"Eau<\/span><\/div><\/div><\/div>
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Takumi\u2019s approach combines a strong strategic vision, creative flair and flawless execution. Passionate about fragrance and always alert to new consumer paradigms, Takumi offers global solutions, fully tailored to your communities and designed to enrich brand equity.<\/p>\n

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  • Market analysis<\/li>\n
  • Local and global fragrance trend analysis<\/li>\n
  • Fragrance portfolio construction strategy<\/li>\n
  • Positioning & Territories<\/li>\n
  • Concept & Moodboard creation<\/li>\n
  • Storytelling, French and English copywriting<\/li>\n
  • Concept<\/li>\n
  • Turnkey creative brief, feedback management<\/li>\n
  • Contacts from our network of suppliers: composition house, perfumers, premium packaging for niche or mass marketing<\/li>\n
  • 360 launch strategy & operational platform<\/li>\n
  • Marketing plans and promotion<\/li>\n<\/ul>\n<\/div><\/div><\/div>
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    \"Expertise-Plateforme-de-Marque-Storytelling-Takumi-Agence-Marketing-Conseil-Strat\u00e9gie-Luxe-Parfum-Beaute-Cosm\u00e9tique-Art-de-Vivre\"<\/span><\/div><\/div><\/div>
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    Brand<\/strong><\/h2>\n

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    Brand experts who place reputation and differentiation at the heart of their approach.<\/strong><\/h4>\n<\/div>
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    Serving the finest luxury brands in the perfume, beauty and lifestyle sectors, the Takumi collective is underpinned by solid brand equity expertise spanning strategic, narrative, creative and operational management.<\/p>\n

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    • Core brand identity analysis<\/li>\n
    • Brand manifesto<\/li>\n
    • Brand storytelling<\/li>\n
    • Brand Platform<\/li>\n
    • Brand book<\/li>\n
    • Copywriting<\/li>\n
    • Visual identity, print & packaging<\/li>\n
    • Content marketing<\/li>\n<\/ul>\n<\/div><\/div><\/div>
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      Japan<\/b><\/h2><\/h2><\/div>
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      Support from an expert in Japanese culture and the Japanese market.<\/b><\/h4>\n<\/div>
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      Arnaud, co-founder of Takumi, lived in Japan for seven years and worked in marketing for ISSEY MIYAKE and SHISEIDO in Tokyo. He has a comprehensive knowledge of the Japanese luxury market and an understanding of the subtleties of the Japanese culture.<\/p>\n

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      • Facilitation and direct management of your relationship with Japanese partners<\/li>\n
      • Intercultural coaching, management and communication<\/li>\n
      • Market analysis<\/li>\n
      • Adaptation of value proposition and product portfolio to the local market<\/li>\n<\/ul>\n<\/div><\/div><\/div>
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        \"Fleur<\/span><\/div><\/div><\/div>
        <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-1371","page","type-page","status-publish","hentry"],"yoast_head":"\nMarque | Expertise | Japon | Parfum | Takumi I Agence Conseil Marketing<\/title>\n<meta name=\"description\" content=\"Agence Takumi | Sp\u00e9cialiste de l'industrie du parfum | Expert de la marque | Passionn\u00e9e de la Culture et du March\u00e9 japonais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.takumi-atelier.com\/en\/expertises\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Takumi Atelier I Consulting Marketing I Parfum I Beaut\u00e9 I Art de vivre\" \/>\n<meta property=\"og:description\" content=\"Nous vous accompagnons pour d\u00e9velopper le plein potentiel de vos marques. 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