For the niche perfume pioneer brand Diptyque, Takumi worked in collaboration with the marketing and brand development teams on defining territories, developing concepts and narratives and names for the strategic launch of a complete new range.
Working with Véronique Le Bihan, Founder of the niche fragrance brand Atelier Materi, Takumi created a brand platform, defining and articulating narrative territories and providing French and English copywriting services for the future brand site and Instagram account.
For the heritage brand of high jewellery CARTIER, Takumi developed, in collaboration with Mathilde Laurent, in-house Perfumer, a new exclusive boutique service for VVIP customers: a range of three infusions designed as a new perfume tasting experience and composed with perfume ingredients.
For a historic fashion house, Takumi evaluated the opportunity to relaunch a Perfume & Beauty activity. Following an in-depth analysis of sleeping beauties’ revival strategies, the agency proposed a positioning strategy, a concept and a range architecture as well as a preliminary strategic launch plan.
To face the multiplication of competitors in its segment and to respond to declining sales, the specialty coffee brand Origin called on Takumi. After a detailed audit and an in-depth analysis of the local market and the global "third wave" coffee market, Takumi developed a new brand platform and a new identity. The roaster’s craft, the curated from farm to cup responsible sourcing, the exceptional quality and freshness of both raw materials and finished product are placed back at the heart of the brand.
For Sitting Pretty, a young ethical and sustainable fashion brand, Takumi worked on a new positioning and a new brand platform and created a new visual identity to better communicate its eco-responsible commitment, its mid-range positioning and its casual bohemian chic style.
The historic operator of the Paris Metro is preparing itself and its employees for the opening to competition in Île-de-France and aims to develop a strong service-oriented culture in order to provide its customers with an optimum level of service. The RATP group asked Takumi to help them create and develop their first marketing book and ensure its dissemination and ownership amongst the ops teams.