Fragrance
development
Support from industry specialists and marketing experts, passionate about fragrance.
Having created and launched fragrances internationally and managed major classics for iconic houses – ARMANI, JEAN-PAUL GAULTIER, CARTIER, SHISEIDO, LANVIN – the members of the Takumi collective have a wealth of professional expertise.
Takumi’s approach combines a strong strategic vision, creative flair and flawless execution. Passionate about fragrance and always alert to new consumer paradigms, Takumi offers global solutions, fully tailored to your communities and designed to enrich brand equity.
- Market analysis
- Local and global fragrance trend analysis
- Fragrance portfolio construction strategy
- Positioning & Territories
- Concept & Moodboard creation
- Storytelling, French and English copywriting
- Concept
- Turnkey creative brief, feedback management
- Contacts from our network of suppliers: composition house, perfumers, premium packaging for niche or mass marketing
- 360 launch strategy & operational platform
- Marketing plans and promotion
Brand
Brand experts who place reputation and differentiation at the heart of their approach.
Serving the finest luxury brands in the perfume, beauty and lifestyle sectors, the Takumi collective is underpinned by solid brand equity expertise spanning strategic, narrative, creative and operational management.
- Core brand identity analysis
- Brand manifesto
- Brand storytelling
- Brand Platform
- Brand book
- Copywriting
- Visual identity, print & packaging
- Content marketing
Japan
Support from an expert in Japanese culture and the Japanese market.
Arnaud, co-founder of Takumi, lived in Japan for seven years and worked in marketing for ISSEY MIYAKE and SHISEIDO in Tokyo. He has a comprehensive knowledge of the Japanese luxury market and an understanding of the subtleties of the Japanese culture.
- Facilitation and direct management of your relationship with Japanese partners
- Intercultural coaching, management and communication
- Market analysis
- Adaptation of value proposition and product portfolio to the local market
