Support from industry specialists and marketing experts, passionate about fragrance.
Having created and launched fragrances internationally and managed major classics for iconic houses – ARMANI, JEAN-PAUL GAULTIER, CARTIER, SHISEIDO, LANVIN – the members of the Takumi collective have a wealth of professional expertise.
Takumi’s approach combines a strong strategic vision, creative flair and flawless execution. Passionate about fragrance and always alert to new consumer paradigms, Takumi offers global solutions, fully tailored to your communities and designed to enrich brand equity.
Local and global fragrance trend analysis
Fragrance portfolio construction strategy
Positioning & Territories
Concept & Moodboard creation
Storytelling, French and English copywriting
Turnkey creative brief, feedback management
Contacts from our network of suppliers: composition house, perfumers, premium packaging for niche or mass marketing
360 launch strategy & operational platform
Marketing plans and promotion
Brand experts who place reputation and differentiation at the heart of their approach.
Serving the finest luxury brands in the perfume, beauty and lifestyle sectors, the Takumi collective is underpinned by solid brand equity expertise spanning strategic, narrative, creative and operational management.
Core brand identity analysis
Visual identity, print & packaging
Support from an expert in Japanese culture and the Japanese market.
Arnaud, co-founder of Takumi, lived in Japan for seven years and worked in marketing for ISSEY MIYAKE and SHISEIDO in Tokyo. He has a comprehensive knowledge of the Japanese luxury market and an understanding of the subtleties of the Japanese culture.
Facilitation and direct management of your relationship with Japanese partners
Intercultural coaching, management and communication
Adaptation of value proposition and product portfolio to the local market