Idéation produit Diptyque
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For the niche perfume pioneer brand Diptyque, Takumi worked in collaboration with the marketing and brand development teams on defining territories, developing concepts and narratives and names for the strategic launch of a complete new range.

COMPETITORS ANALYSIS
TERRITORIES DEFINITION
CONCEPTS
STORYTELLING
NAMING

“A fruitful collaboration with Takumi, who quickly understood the essence of the brand and the challenges of the project. Their proposals were creative and erudite. Interactions with the team were fluid, with Takumi knowing how to both defend ideas and bounce back flexibly.”

Laurence Semichon, Senior Vice President Parfum & Beauté, DIPTYQUE
Logo Atelier Materi png

Working with Véronique Le Bihan, Founder of the niche fragrance brand Atelier Materi, Takumi created a brand platform, defining and articulating narrative territories and providing French and English copywriting services for the future brand site and Instagram account.

BRAND PLATFORM
STORYTELLING
FRENCH I ENGLISH COPYWRITING

« I am extremely delighted with the results. I find that the brand essence stands out completely and the narrative is very differentiating. »

Véronique Le Bihan, Fondatrice, ATELIER MATERI
Atelier Materi
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For the heritage brand of high jewellery CARTIER, Takumi developed, in collaboration with Mathilde Laurent, in-house Perfumer, a new exclusive boutique service for VVIP customers: a range of three infusions designed as a new perfume tasting experience and composed with perfume ingredients.

CONCEPT
DEVELOPMENT
SOURCING

A superb and deep knowledge of the real luxury of tomorrow.
A sincere generosity, coupled with a curiosity conducive to the creation and development of highly relevant and coherent proposals for each project.

Mathilde Laurent, In-house Perfumer, CARTIER

For a historic fashion house, Takumi evaluated the opportunity to relaunch a Perfume & Beauty activity. Following an in-depth analysis of sleeping beauties’ revival strategies, the agency proposed a positioning strategy, a concept and a range architecture as well as a preliminary strategic launch plan.

MARKET ANALYSIS
GAP ANALYSIS
POSITIONING
CONCEPT
RANGE ARCHITECTURE
PRELIMINARY BUSINESS PLAN
LAUNCH STRATEGY
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Marque de café de spécialité Origin
Logo Origin - Takumi Client Marque Artisan Café

To face the multiplication of competitors in its segment and to respond to declining sales, the specialty coffee brand Origin called on Takumi. After a detailed audit and an in-depth analysis of the local market and the global "third wave" coffee market, Takumi developed a new brand platform and a new identity. The roaster’s craft, the curated from farm to cup responsible sourcing, the exceptional quality and freshness of both raw materials and finished product are placed back at the heart of the brand.

AUDIT & MARKET ANALYSIS
RETAIL I WHOLESALE I HOSPITALITY MARKETING STRATEGY
BRAND STRATEGY
BRAND PLATFORM & STORYTELLING
VISUAL IDENTITY IN COLLABORATION WITH DEEP AGENCY
ARTISTIC DIRECTION & PRODUCTION
SOCIAL MEDIA STRATEGY

For Sitting Pretty, a young ethical and sustainable fashion brand, Takumi worked on a new positioning and a new brand platform and created a new visual identity to better communicate its eco-responsible commitment, its mid-range positioning and its casual bohemian chic style.

BRAND STRATEGY
ASSORTMENT STRATEGY
BRAND PLATFORM & IDENTITY
ARTISTIC DIRECTION
COLLECTIONS SHOOTING
COLLECTION CATALOG CREATION
PRESS KIT CREATION
E-SHOP DEVELOPMENT
SOCIAL MEDIA STRATEGY
Sitting Pretty
Client RATP
Takumi - Agence Conseil - RATP - Small

The historic operator of the Paris Metro is preparing itself and its employees for the opening to competition in Île-de-France and aims to develop a strong service-oriented culture in order to provide its customers with an optimum level of service. The RATP group asked Takumi to help them create and develop their first marketing book and ensure its dissemination and ownership amongst the ops teams.

RANGE ARCHITECTURE
CREATION & PRODUCTION OF THE PHYSICAL & DIGITAL MARKETING BOOKS
LAUNCH SEMINAR
CREATION OF A SERIOUS TRAINING GAME