To face the multiplication of competitors in its segment and to respond to declining sales, the specialty coffee brand Origin called on Takumi. After a detailed audit and an in-depth analysis of the local market and the global "third wave" coffee market, Takumi developed a new brand platform and a new identity. The roaster’s craft, the curated from farm to cup responsible sourcing, the exceptional quality and freshness of both raw materials and finished product are placed back at the heart of the brand.
AUDIT & MARKET ANALYSIS
RETAIL I WHOLESALE I HOSPITALITY MARKETING STRATEGY
BRAND PLATFORM & STORYTELLING
VISUAL IDENTITY IN COLLABORATION WITH DEEP AGENCY
ARTISTIC DIRECTION & PRODUCTION
SOCIAL MEDIA STRATEGY